Brand overview · September 2026
Doughnuttery
Hot, made-to-order mini doughnuts finished in proprietary sugar blends; New York City concept (since 2012) franchising small counter, kiosk, and storefront locations.
Overview
Doughnuttery makes hot mini doughnuts to order and finishes them in proprietary sugar blends. The brand says its sugars allow more than 100 flavor combinations, and it sells the doughnuts in bags and pizza-style boxes, including for events.
The company says it has served mini doughnuts in New York food halls and markets since 2012, starting with its first shop in Chelsea Market. Co-founder Evan Feldman writes that the company began quietly offering franchises in 2017. The franchisor, Doughnuttery Franchise, LLC, lists an office in Westport, Connecticut.
Third-party summaries of the 2025 FDD report four units at the end of 2024: one franchised and three company-owned.
Photos
A look at Doughnuttery.
Key figures
Same fields as the comparison table, from public sources as of September 2026. TBD means not published in the sources reviewed. Always verify against the current FDD.
- Franchise fee
- $30,0002025 FDD (Item 5) per third-party FDD summaries; verify current FDD
- Total investment
- $172,900 – $450,2002025 FDD Item 7 per third-party FDD summaries; one summary cites a $320,200 high end — verify current FDD
- Royalty
- 6%Of gross sales (2025 FDD summaries)
- Marketing / ad fund
- 2%Advertising fund (2025 FDD summaries)
- Tech fees
- $150/moSquare POS license (2025 FDD summary)
- Term
- 10 years + 5-year renewal (2025 FDD summary)
- Veteran discount
- 10% discount for qualified U.S. military veterans (2025 FDD summary; confirm terms)
- Format
- Counter, kiosk, or storefront; catering and pop-ups
- Footprint
- About 150–1,000 sq ft (franchisor website)
Format & footprint
- The franchise website describes a small footprint of 150 to 1,000 square feet, with food halls, malls, transit centers, college campuses, and arenas as example venues. Franchise materials describe in-line counter, kiosk, and storefront formats.
- Doughnuts are cooked and sugared in view of customers, which the brand calls a "retail-tainment" experience.
- The franchise website lists storefront, pop-up, catering, event, delivery, gifting, and festival or market sales as revenue streams.
- Initial training takes place in the company's New York City shops and office, with optional on-site training at the franchisee's location.
Who it may fit
Considerations to weigh, not recommendations. Your own finances, market, and goals matter more than any list.
- Budgets from the middle of the range on this site, with a wide top end that depends on the site and build-out, based on the 2025 FDD Item 7 range.
- Interest in a small counter or kiosk in a high-traffic venue such as a food hall, mall, or transit center.
- Plans to add catering, pop-ups, and events alongside a fixed location.
- Comfort evaluating a small franchise system, with four units reported at the end of 2024.
Questions to ask the franchisor
Brand-specific due-diligence questions to bring to calls with Doughnuttery and its current franchisees.
- Which format and venue does each end of the $172,900 to $450,200 Item 7 range assume?
- What drove the franchised openings and closures reported in Item 20 for 2024?
- How are the proprietary sugar blends and other required products supplied, and how are they priced?
- What does the protected territory cover, and can the franchisor or its affiliates sell catering or events inside it?
- How do the Item 19 figures for company-owned shops compare with those for franchised shops?
Common questions
- How much does a Doughnuttery franchise cost?
- As of September 2026, public sources list the following for Doughnuttery. Franchise fee: $30,000; 2025 FDD (Item 5) per third-party FDD summaries; verify current FDD. Total investment: $172,900 – $450,200; 2025 FDD Item 7 per third-party FDD summaries; one summary cites a $320,200 high end — verify current FDD. Confirm current figures in the Franchise Disclosure Document (FDD).
- What royalty and ongoing fees does Doughnuttery charge?
- Royalty: 6%; of gross sales (2025 FDD summaries). Marketing or brand fund: 2%; advertising fund (2025 FDD summaries). Technology fees: $150/mo; square POS license (2025 FDD summary). These reflect public sources as of September 2026. Confirm current figures in the Franchise Disclosure Document (FDD).
- What format does Doughnuttery franchise?
- Small counters, kiosks, and storefronts of about 150 to 1,000 square feet, in venues such as food halls, malls, transit centers, college campuses, and arenas. The franchise website also lists catering, pop-ups, events, and delivery as revenue streams.
- Where did Doughnuttery start?
- The company says it opened its first shop in New York City's Chelsea Market and has sold mini doughnuts in New York food halls and markets since 2012. Its co-founder says it began offering franchises in 2017.
Notes
- Figures come from third-party extracts of the 2025 FDD (issued July 25, 2025); verify against the current FDD.
- 2025 FDD summaries report 4 units at the end of 2024: 1 franchised and 3 company-owned. Franchise summaries list a $150/month Square POS license, $8,000 transfer fee, and $10,000 renewal fee.
Sources reviewed (September 2026): Doughnuttery franchise website: doughnutteryfranchise.com; Doughnuttery website: doughnuttery.com; 2025 FDD summaries: FranchiseDepth and FranchiseVerdict extracts of the 2025 FDD (issued July 25, 2025): fees, investment, term, and unit counts. Company-reported figures such as unit counts are not independently verified.
Official website: doughnuttery.com