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Brand overview · September 2026

Peace, Love & Little Donuts

Retro-themed little-donut shops with highly decorated, made-to-order specialty donuts.

StorefrontRetail storefront; size and build-out vary by market

Overview

Peace, Love & Little Donuts is a retro, 1970s-themed donut shop concept that makes small cake donuts to order and finishes them with a wide range of frostings and toppings.

The company says founders Ron and Marci Razete opened the first shop in 2009 in a 209-square-foot space in Pittsburgh's Strip District. Franchise directories list franchising as starting in 2016, with headquarters in Moon Township, Pennsylvania.

Its franchise page mentions locations in Pennsylvania, Ohio, Tennessee, and Florida, and the brand says it has locations across the country. The site does not publish a current unit count, so confirm one with the franchisor.

A look at Peace, Love & Little Donuts.

  • Peace, Love & Little Donuts donuts with pink sugar frosting and red heart-shaped drizzle
  • Overhead view of Peace, Love & Little Donuts decorated donuts with coconut, blueberry, chocolate chip, cookie crumb, and sprinkle toppings
  • Peace, Love & Little Donuts logo with peace sign, heart, and donut icons and the tagline Feed Your Inner Hippie

Key figures

Same fields as the comparison table, from public sources as of September 2026. TBD means not published in the sources reviewed. Always verify against the current FDD.

Franchise fee
$40,000Public FDD summaries; verify current FDD
Total investment
$121,200 – $235,100Public 2022 FDD summaries; verify current FDD
Royalty
6%Of gross sales
Marketing / ad fund
1%Public FDD summaries; some newer sources conflict
Tech fees
Confirm in current FDD
Term
Confirm in current FDD
Veteran discount
Confirm with franchisor
Format
Storefront
Footprint
Retail storefront; size and build-out vary by market

Format & footprint

  • Peace, Love & Little Donuts is a retail storefront concept. Size and build-out vary by market, and the original shop shows the concept can work in a very small space.
  • The published process runs from an inquiry and introductory call to an NDA and FDD review, a qualification questionnaire, and a visit to existing shops.
  • To begin site selection and lease negotiation, candidates sign a Territory Application and pay a non-refundable deposit toward the franchise fee. The Franchise Agreement is signed and the balance paid once a location and lease are approved.
  • Staff training and the opening are scheduled after permits are in place and construction has a firm completion date.

Who it may fit

Considerations to weigh, not recommendations. Your own finances, market, and goals matter more than any list.

  • Budgets in the lower-middle range of the brands on this site, based on published investment figures.
  • A preference for a fixed retail shop with a strong theme and decor.
  • Interest in a decorated, made-to-order product with many flavor options.
  • Comfort paying a non-refundable deposit early in site selection.

Questions to ask the franchisor

Brand-specific due-diligence questions to bring to calls with Peace, Love & Little Donuts and its current franchisees.

  1. How much is the Territory Application deposit, and what happens to it if no site is approved?
  2. What square footage and site types do current franchisees typically use?
  3. How many locations are open today, and how many have closed or changed hands in recent years?
  4. Is the marketing fund still 1% of gross sales, given that some newer sources conflict?
  5. Which states is the franchise currently registered in?

Common questions

How much does a Peace, Love & Little Donuts franchise cost?
As of September 2026, public sources list the following for Peace, Love & Little Donuts. Franchise fee: $40,000; public FDD summaries; verify current FDD. Total investment: $121,200 – $235,100; public 2022 FDD summaries; verify current FDD. Confirm current figures in the Franchise Disclosure Document (FDD).
What royalty and ongoing fees does Peace, Love & Little Donuts charge?
Royalty: 6%; of gross sales. Marketing or brand fund: 1%; public FDD summaries; some newer sources conflict. Technology fees: not published in the sources reviewed. These reflect public sources as of September 2026. Confirm current figures in the Franchise Disclosure Document (FDD).
What format does Peace, Love & Little Donuts franchise?
Retail storefronts. Size and build-out vary by market; the original Pittsburgh shop was a 209-square-foot space.
When was Peace, Love & Little Donuts founded?
The company says it opened its first shop in 2009 in Pittsburgh's Strip District. Franchise directories list franchising as beginning in 2016.

Notes

  • Investment and marketing-fee figures come from older public FDD summaries; verify current FDD.

Sources reviewed (September 2026): Peace, Love & Little Donuts website: peaceloveandlittledonuts.com (home, franchise, and our story pages); The Franchise Mall directory: founding year, franchising start year, headquarters; Public 2022 FDD summaries: fee and investment figures in this site's comparison data. Company-reported figures such as unit counts are not independently verified.

Official website: peaceloveandlittledonuts.com